{"id":275,"date":"2023-01-09T10:00:00","date_gmt":"2023-01-09T02:00:00","guid":{"rendered":"https:\/\/lookafter.com\/blog\/?p=275"},"modified":"2023-04-14T18:19:31","modified_gmt":"2023-04-14T10:19:31","slug":"shared-and-dedicated-ip-for-sending-email-which-should-you-choose","status":"publish","type":"post","link":"https:\/\/lookafter.com\/blog\/shared-and-dedicated-ip-for-sending-email-which-should-you-choose\/","title":{"rendered":"Shared and Dedicated IP for Sending Email. Which should you choose?"},"content":{"rendered":"\n<p><a href=\"https:\/\/lookafter.com\/blog\/\">Home<\/a> > <a href=\"https:\/\/lookafter.com\/blog\/category\/empowering-tips\/\">Empowering Tips<\/a> > Shared and Dedicated IP for Sending Email. Which should you choose?<\/p>\n\n\n\n<div class=\"wp-block-essential-blocks-advanced-heading\"><div class=\"eb-parent-wrapper eb-parent-eb-advance-heading-bm2th3z \"><div class=\"eb-advance-heading-wrapper eb-advance-heading-bm2th3z button-1\" data-id=\"eb-advance-heading-bm2th3z\"><h2 class=\"eb-ah-title\">Shared and Dedicated IP for Sending Email. Which should you choose?<\/h2><p class=\"eb-ah-subtitle\">January 09, 2023<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/01\/Shared-and-Dedicated-SMTP-1024x538.jpg\" alt=\"\" class=\"wp-image-276\" srcset=\"https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/01\/Shared-and-Dedicated-SMTP-1024x538.jpg 1024w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/01\/Shared-and-Dedicated-SMTP-300x158.jpg 300w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/01\/Shared-and-Dedicated-SMTP-150x79.jpg 150w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/01\/Shared-and-Dedicated-SMTP-768x403.jpg 768w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/01\/Shared-and-Dedicated-SMTP-360x189.jpg 360w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/01\/Shared-and-Dedicated-SMTP.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you haven\u2019t known, emails are sent via IP addresses. The reputation of an IP address is crucial to email deliverability, because email service providers use this information to determine whether an email should be allowed into the inbox, be treated as spam, or be discarded entirely. That said, having a good IP reputation increases the chance of your emails landing in your recipient\u2019s inbox.<\/p>\n\n\n\n<p>When it comes to choosing an IP address for sending emails, there are two options \u2013 a shared or a dedicated IP address. Before you decide which option is right for you, let\u2019s explore the differences between the two and each of their pros and cons.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"root-eb-toc-rvwj6ms wp-block-essential-blocks-table-of-contents\"><div class=\"eb-parent-wrapper eb-parent-eb-toc-rvwj6ms \"><div class=\"eb-toc-container eb-toc-rvwj6ms  eb-toc-is-not-sticky eb-toc-collapsible eb-toc-initially-not-collapsed eb-toc-scrollToTop style-1 list-style-none\" data-scroll-top=\"false\" data-scroll-top-icon=\"fas fa-angle-up\" data-collapsible=\"true\" data-sticky-hide-mobile=\"false\" data-sticky=\"false\" data-scroll-target=\"scroll_to_toc\" data-copy-link=\"false\" data-editor-type=\"\" data-hide-desktop=\"false\" data-hide-tab=\"false\" data-hide-mobile=\"false\" data-itemCollapsed=\"false\" data-highlight-scroll=\"false\"><div class=\"eb-toc-header\"><h2 class=\"eb-toc-title\">Table of Contents<\/h2><\/div><div class=\"eb-toc-wrapper \" data-headers=\"[{&quot;level&quot;:2,&quot;content&quot;:&quot;Shared and Dedicated IP for Sending Email. Which should you choose?&quot;,&quot;text&quot;:&quot;Shared and Dedicated IP for Sending Email. Which should you choose?&quot;,&quot;link&quot;:&quot;shared-and-dedicated-ip-for-sending-email-which-should-you-choose&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Differences between shared IP and dedicated IP for sending emails&quot;,&quot;text&quot;:&quot;Differences between shared IP and dedicated IP for sending emails&quot;,&quot;link&quot;:&quot;differences-between-shared-ip-and-dedicated-ip-for-sending-emails&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Benefits of using a dedicated IP address&quot;,&quot;text&quot;:&quot;Benefits of using a dedicated IP address&quot;,&quot;link&quot;:&quot;benefits-of-using-a-dedicated-ip-address&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Benefits of using a shared IP address&quot;,&quot;text&quot;:&quot;Benefits of using a shared IP address&quot;,&quot;link&quot;:&quot;benefits-of-using-a-shared-ip-address&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Choosing between shared IP and dedicated IP&quot;,&quot;text&quot;:&quot;Choosing between shared IP and dedicated IP&quot;,&quot;link&quot;:&quot;choosing-between-shared-ip-and-dedicated-ip&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Ready to Switch to a Dedicated IP?&quot;,&quot;text&quot;:&quot;Ready to Switch to a Dedicated IP?&quot;,&quot;link&quot;:&quot;ready-to-switch-to-a-dedicated-ip&quot;}]\" data-visible=\"[true,true,false,false,false,false]\" data-delete-headers=\"[{&quot;label&quot;:&quot;Shared and Dedicated IP for Sending Email. Which should you choose?&quot;,&quot;value&quot;:&quot;shared-and-dedicated-ip-for-sending-email-which-should-you-choose&quot;,&quot;isDelete&quot;:true},{&quot;label&quot;:&quot;Differences between shared IP and dedicated IP for sending emails&quot;,&quot;value&quot;:&quot;differences-between-shared-ip-and-dedicated-ip-for-sending-emails&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Benefits of using a dedicated IP address&quot;,&quot;value&quot;:&quot;benefits-of-using-a-dedicated-ip-address&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Benefits of using a shared IP address&quot;,&quot;value&quot;:&quot;benefits-of-using-a-shared-ip-address&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Choosing between shared IP and dedicated IP&quot;,&quot;value&quot;:&quot;choosing-between-shared-ip-and-dedicated-ip&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Ready to Switch to a Dedicated IP?&quot;,&quot;value&quot;:&quot;ready-to-switch-to-a-dedicated-ip&quot;,&quot;isDelete&quot;:false}]\" data-smooth=\"true\" data-top-offset=\"\"><div class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#differences-between-shared-ip-and-dedicated-ip-for-sending-emails\">Differences between shared IP and dedicated IP for sending emails<\/a><li><a href=\"#benefits-of-using-a-dedicated-ip-address\">Benefits of using a dedicated IP address<\/a><li><a href=\"#benefits-of-using-a-shared-ip-address\">Benefits of using a shared IP address<\/a><li><a href=\"#choosing-between-shared-ip-and-dedicated-ip\">Choosing between shared IP and dedicated IP<\/a><li><a href=\"#ready-to-switch-to-a-dedicated-ip\">Ready to Switch to a Dedicated IP?<\/a><\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Differences between shared IP and dedicated IP for sending emails<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>A shared IP address is shared between you and multiple senders of different companies to send emails. Your reputation is affected by the email practices and behavior of other senders in the same pool.<\/p>\n\n\n\n<p>A dedicated IP address, on the other hand, is an IP address designated to send emails from your domain only. You don&#8217;t have to share traffic with others and can avoid any possible burden that comes from damaged IP reputation. Your reputation is solely depending on your (and your domain users\u2019) email practices.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Benefits of using a dedicated IP address<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Using a dedicated IP address for sending emails gives you the following advantages.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>Better IP Reputation Control<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>Sharing IP address with other senders who follow poor email practices or engage in risky sending behaviour can affect your IP reputation. If these senders\u2019 actions cause IP blacklist, your emails may end up in a spam folder, or worse, get rejected by the recipient\u2019s server.<\/p>\n\n\n\n<p>On the contrary, by using a designated IP address for all your outgoing emails, you have the complete control over your domain and IP reputation. By maintaining positive IP reputation along with good email practices, you will be rewarded with higher email deliverability.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>Higher Outgoing Email Limit<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>While email subscription with shared IP usually comes with a lower sending quota, dedicated IP services offer a higher sending quota, with few thousands a week.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>Ease of IP Issue Troubleshooting<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>It is easier to troubleshoot and fix IP address related issues when it is a dedicated IP address. If the IP address is used by several domains, it is not easy to isolate specific issues and address them quickly.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Benefits of using a shared IP address<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>The following are the advantages of using a shared IP address to send emails.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong><strong>Lower Cost<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>Shared IPs will always be less expensive than dedicated IPs because the cost are spread among multiple companies. If cost is your concern, or your business is just starting, you should probably opt for a shared IP address.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong><strong>Benefit From Other\u2019s Reputation<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>We all know that it is difficult and complicated to get loan approvals from banks without any credit history \u2013 same goes to brand-new dedicated IPs that have never been used to send email. Initially, your emails may not get through some over-cautious providers, and you need time to \u201cwarm up\u201d a dedicated IP.<\/p>\n\n\n\n<p>As for shared IPs, since there are existing senders that have long-established reputation with recipients, you will probably have decent delivery rates from the start.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Choosing between shared IP and dedicated IP<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>After having looked at the pros and cons of both options, let\u2019s sum up each of their best use cases:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>When To Use a Dedicated IP<\/strong><\/h4>\n\n\n\n<p>Dedicated IPs are recommended if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You are looking for a long-term solution for higher email deliverability.<\/li>\n\n\n\n<li>You regularly need to send many emails in a month.<\/li>\n\n\n\n<li>You can afford the cost of dedicated IP.<\/li>\n\n\n\n<li>Your shared IP is blacklisted.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>When To Use a Shared IP<\/strong><\/strong><\/h4>\n\n\n\n<p>Shared IPs fit your needs if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You are looking for a more affordable solution.<\/li>\n\n\n\n<li>You are sending fewer emails consistently.<\/li>\n\n\n\n<li>You do not mind sharing reputation with others.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>Ready to Switch to a Dedicated IP?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Lookafter offers <strong>Dedicated Outgoing SMTP Service (DSMTP)<\/strong>, which allows you to send outgoing emails using a designated IP address, without sharing traffic with other domains. <br><a href=\"https:\/\/lookafter.com\/dsmtp.html\" target=\"_blank\" rel=\"noopener\" title=\"\">Find Out More &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to choosing an IP address for sending emails, you can either go for a dedicated IP or a shared IP. Find out which is the right option for you.<\/p>\n","protected":false},"author":1,"featured_media":276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[6],"tags":[19,16],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empowering-tips","tag-dedicated-smtp","tag-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shared IP Vs Dedicated IP for Sending Emails<\/title>\n<meta name=\"description\" content=\"When choosing an IP address for sending emails, you can either go for a dedicated or a shared IP. Find out which is the right option for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lookafter.com\/blog\/shared-and-dedicated-ip-for-sending-email-which-should-you-choose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shared IP Vs Dedicated IP for Sending Emails\" \/>\n<meta property=\"og:description\" content=\"When choosing an IP address for sending emails, you can either go for a dedicated or a shared IP. 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