{"id":427,"date":"2023-03-22T13:35:31","date_gmt":"2023-03-22T05:35:31","guid":{"rendered":"https:\/\/lookafter.com\/blog\/?p=427"},"modified":"2023-07-20T14:36:37","modified_gmt":"2023-07-20T06:36:37","slug":"improve-email-deliverability-with-5-best-practices","status":"publish","type":"post","link":"https:\/\/lookafter.com\/blog\/improve-email-deliverability-with-5-best-practices\/","title":{"rendered":"Improve Email Deliverability With 5 Best Practices"},"content":{"rendered":"\n<p><a href=\"https:\/\/lookafter.com\/blog\/\">Home<\/a> &gt; <a href=\"https:\/\/lookafter.com\/blog\/category\/empowering-tips\/\">Empowering Tips<\/a> &gt; Improve Email Deliverability With 5 Best Practices<\/p>\n\n\n\n<div class=\"wp-block-essential-blocks-advanced-heading\"><div class=\"eb-parent-wrapper eb-parent-eb-advance-heading-bm2th3z \"><div class=\"eb-advance-heading-wrapper eb-advance-heading-bm2th3z button-1\" data-id=\"eb-advance-heading-bm2th3z\"><h1 class=\"eb-ah-title\">Improve Email Deliverability With 5 Best Practices<\/h1><p class=\"eb-ah-subtitle\">March 22, 2023<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-to-improve-email-deliverability-1024x538.jpg\" alt=\"\" class=\"wp-image-414\" srcset=\"https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-to-improve-email-deliverability-1024x538.jpg 1024w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-to-improve-email-deliverability-300x158.jpg 300w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-to-improve-email-deliverability-150x79.jpg 150w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-to-improve-email-deliverability-768x403.jpg 768w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-to-improve-email-deliverability-360x189.jpg 360w, https:\/\/lookafter.com\/blog\/wp-content\/uploads\/2023\/03\/Tips-to-improve-email-deliverability.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this digital era, email is one of the most common business communication methods. As an email sender, you expect emails to always reach your recipient\u2019s Inbox. You\u2019d want to avoid emails landing in the Spam or Junk folder, which would be ignored and forgotten.<\/p>\n\n\n\n<p>The chances of an email reaching the recipient\u2019s Inbox is determined by the sender\u2019s email deliverability. The better your email deliverability, the higher chance your emails will land in your recipient\u2019s Inbox.<\/p>\n\n\n\n<p>Good email deliverability can be achieved with the following good email practices.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"root-eb-toc-rvwj6ms wp-block-essential-blocks-table-of-contents\"><div class=\"eb-parent-wrapper eb-parent-eb-toc-rvwj6ms \"><div class=\"eb-toc-container eb-toc-rvwj6ms  eb-toc-is-not-sticky eb-toc-collapsible eb-toc-initially-not-collapsed eb-toc-scrollToTop style-1 list-style-none\" data-scroll-top=\"false\" data-scroll-top-icon=\"fas fa-angle-up\" data-collapsible=\"true\" data-sticky-hide-mobile=\"false\" data-sticky=\"false\" data-scroll-target=\"scroll_to_toc\" data-copy-link=\"false\" data-editor-type=\"\" data-hide-desktop=\"false\" data-hide-tab=\"false\" data-hide-mobile=\"false\" data-itemCollapsed=\"false\" data-highlight-scroll=\"false\"><div class=\"eb-toc-header\"><h2 class=\"eb-toc-title\">Table of Contents<\/h2><\/div><div class=\"eb-toc-wrapper \" data-headers=\"[{&quot;level&quot;:2,&quot;content&quot;:&quot;Throttle your email delivery&quot;,&quot;text&quot;:&quot;Throttle your email delivery&quot;,&quot;link&quot;:&quot;throttle-your-email-delivery&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Clean up recipient list regularly&quot;,&quot;text&quot;:&quot;Clean up recipient list regularly&quot;,&quot;link&quot;:&quot;clean-up-recipient-list-regularly&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Avoid spammy words in your email&quot;,&quot;text&quot;:&quot;Avoid spammy words in your email&quot;,&quot;link&quot;:&quot;avoid-spammy-words-in-your-email&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Protect your email account&quot;,&quot;text&quot;:&quot;Protect your email account&quot;,&quot;link&quot;:&quot;protect-your-email-account&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Use a dedicated SMTP service for email delivery&quot;,&quot;text&quot;:&quot;Use a dedicated SMTP service for email delivery&quot;,&quot;link&quot;:&quot;use-a-dedicated-smtp-service-for-email-delivery&quot;}]\" data-visible=\"[false,true,false,true,false,false]\" data-delete-headers=\"[{&quot;label&quot;:&quot;Throttle your email delivery&quot;,&quot;value&quot;:&quot;throttle-your-email-delivery&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Clean up recipient list regularly&quot;,&quot;value&quot;:&quot;clean-up-recipient-list-regularly&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Avoid spammy words in your email&quot;,&quot;value&quot;:&quot;avoid-spammy-words-in-your-email&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Protect your email account&quot;,&quot;value&quot;:&quot;protect-your-email-account&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Use a dedicated SMTP service for email delivery&quot;,&quot;value&quot;:&quot;use-a-dedicated-smtp-service-for-email-delivery&quot;,&quot;isDelete&quot;:false}]\" data-smooth=\"true\" data-top-offset=\"\"><div class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#throttle-your-email-delivery\">Throttle your email delivery<\/a><li><a href=\"#clean-up-recipient-list-regularly\">Clean up recipient list regularly<\/a><li><a href=\"#avoid-spammy-words-in-your-email\">Avoid spammy words in your email<\/a><li><a href=\"#protect-your-email-account\">Protect your email account<\/a><li><a href=\"#use-a-dedicated-smtp-service-for-email-delivery\">Use a dedicated SMTP service for email delivery<\/a><\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong>Throttle your email delivery<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Many email service providers (ESPs) enforce a daily limit on how many emails a sender can send to their servers. It is an essential approach to prevent spam and to protect their users. If you exceed this limit, your emails will be blocked or marked as spam, either temporarily (usually within 24 to 72 hours), or till the ESP whitelists you. The block may be applied to your email address, your domain (all users from your domain are affected), or IP address (all users who are using the same SMTP mail server IP as you are affected).<\/p>\n\n\n\n<p>To avoid hitting the limit, it is best to send emails in smaller batches at one time. This practice is called \u201cthrottling\u201d. For example, if you have 10,000 emails to send, divide the delivery to multiple days, with 20 recipients per email, 500 emails per day.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Clean up recipient list regularly<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Regularly check and update your recipient list to remove email address that is no longer in use. Repeatedly sending emails to invalid or inactive users may trigger spam filters, affecting your sender reputation and deliverability rates.<\/p>\n\n\n\n<p>If you send marketing newsletters, make sure you provide a way for recipients to unsubscribe. In addition, never purchase email list as many of them are invalid, inactive or recycled. Even if they are valid, the users did not provide you the consent to deliver them emails. Sending emails to people who don\u2019t want your email will do you no good. Hence, it is important to keep your recipient list clean and updated.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong>Avoid spammy words in your email<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>ESPs utilize spam filters that capture words or phrases that are constantly used in spam mails, like \u201cdiscount\u201d, \u201cfree\u201d, \u201climited-time offer\u201d and \u201cguaranteed win\u201d. Email that was found to contain such words will be flagged as spam, which lowers your sender reputation. Avoid this by sending high-quality and valuable content, with good grammar.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Protect your email account<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>A legitimate email account that is compromised or has been infected with malware can be misused for sending illegal spam mails, which can affect its email delivery and deliverability. Knowing so, it is crucial to keep your email account protected and safe from security threats, such as <a href=\"https:\/\/lookafter.com\/blog\/5-useful-tips-for-creating-a-strong-password\/\">using strong and unique password for your account<\/a>, <a href=\"https:\/\/lookafter.com\/blog\/securing-email-with-ssl-tls-and-starttls\/\">employing encrypted connections to send and receive emails<\/a>, using secure and reliable mail client, and keeping your device clean from malware and viruses.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Use a dedicated SMTP service for email delivery<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Sharing the same outgoing email server IP with other companies may be a cheaper solution, but it also means that you are sharing your sender reputation with others. If they follow poor email practices or engage in risky sending behaviour, your IP reputation will be tarnished, causing your emails to land in the Spam folder, or worse, get discarded by the recipient\u2019s server.<\/p>\n\n\n\n<p>Using a dedicated outgoing IP eliminates such risk. In addition, dedicated service generally comes with dedicated SPF record setup, complete with DKIM and DMARC configuration, which helps improve email deliverability.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/lookafter.com\/dsmtp.html\">Explore our Dedicated Outgoing SMTP Service &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an email sender, you want to avoid emails to end up in your recipient\u2019s Spam folder. Here are several tips that help increase the chance of your emails to land in the Inbox.<\/p>\n","protected":false},"author":1,"featured_media":414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[6],"tags":[19,16],"class_list":["post-427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empowering-tips","tag-dedicated-smtp","tag-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve Email Deliverability With 5 Best Practices<\/title>\n<meta name=\"description\" content=\"As an email sender, you want to avoid emails to end up in recipient\u2019s Spam folder. 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