A website is made up of a lot of elements, and one of the important ones is a contact form. But what are the benefits of adding a contact form to your website? We’ll cover that below.
What is a contact form?
A contact form is usually placed on the Contact Us page, which lets visitors submit their contact information and message to the site owner. Whenever a form is submitted, the site owner gets notified via an email.
Improve professionalism of your website
A well-designed contact page provides a more professional appearance to your brand image and business. With a contact form on your contact page, it gives an impression that you take your visitor and customer feedback seriously, adding a sense of credibility and legitimacy to your brand, reinforcing trust in your products and services. On the other hand, simply including your phone number and email address on the website does not offer the same impact.
Reduce barrier to contact
Some may think that having a contact form is not needed because they have already posted an email address on the website. Visitors can simply send them an email. But what if the visitor misspells your email address? Or the email ends up in your Spam folder? You could miss out important inquiries and potential sales. Offering your visitors a contact form ensures that their queries reach your Inbox, and you are able to respond to them in a timely manner.
Protect your inbox from spam
While publishing your email address on the website gives an alternative way for visitors to contact you, it is not really a good idea – because spammers can “capture” your email address, and flood your mailbox with spam and phishing mails.
By using a contact form, you can avoid exposing your email address to spammers. Of course, contact forms can’t stop all spam. Spammers could still send spam message via contact forms. But spam can be reduced with captcha integration.
Get insights into customers or visitors
If a customer sends you a message on email, they may miss out a lot of information that you need in order to understand their needs. A contact form lets you decide what information you want to obtain from a customer or a visitor, such as name, email address, phone number, order number, type of inquiry, and more. With more insights acquired, you will be able to reply and serve your customers better.
Let you stay organized
When a visitor sends you a message using the contact form, you will get a copy of the message via email. To stay organized, you can set the text for the subject line for these messages, so that you can see which emails are from your website form at one glance. If customer sends you an email manually, it can be in different subject lines, which makes it harder for you to keep track of customer inquiries.
Now that you know the importance of a contact form, do consider adding it on your website if you haven’t had one. Contact us if you need help in adding a contact form to your website.