Home > Empowering Tips > Tips for Creating Website Content with ChatGPT
Have been assigned to write content for your website? Whether you’re the go-to team member or a business owner wearing one too many hats, creating web content can feel overwhelming — especially if writing isn’t your thing. Luckily, you don’t have to do it alone. ChatGPT is like your always-ready writing buddy that can help you plan, write, and polish your website copy faster (and with a lot less stress). Here are some fun and practical tips to help you use ChatGPT the smart way — so you can focus on what you do best.
1. Start with a Clear Brief (Help It Help You!)
ChatGPT isn’t a mind reader — but if you give it the right info, and it works magic. Be clear about what you’re creating:
- What kind of content do you need?
- Who’s your target audience?
- What’s the tone — formal, friendly, confident?
Example prompt:
“Write a homepage introduction for a boutique law firm that focuses on family and estate law. Keep the tone professional yet approachable.”
2. Get the Structure First (Say Goodbye to Chaos)
Don’t know where to start? Ask ChatGPT to lay out the basic structure for your web page. It’ll help organize your ideas before you even write a word.
Example prompt:
“Create a homepage layout for a sports shop that sells equipment for badminton, pickleball, and fitness training. Include a hero section, featured products, categories, and a call to action.”
3. Set the Tone (Because Nobody Likes Boring Content)
Want your website to sound warm, confident, or playful? Just say so. You can even ask ChatGPT to match a certain writing style.
Example prompt:
“Rewrite this paragraph in a fun, friendly tone for a freelance photographer who specializes in weddings.”
4. Write in Pieces (Don’t Ask for Everything at Once)
Instead of generating a full page in one go, break things down into sections:
- Hero headline
- About section
- Services list
- CTA (Call to Action)
This makes it easier to edit, control the tone, and get exactly what you want.
5. Ask for Options (Because Why Not?)
Stuck on a headline or CTA? Ask ChatGPT for a few variations and see which one clicks.
Prompt idea:
“Give me 5 tagline options for a house cleaning service targeting busy families.”
6. Get SEO Ideas (Without Sounding Like a Robot)
Want your page to show up in Google results? Good SEO isn’t just about cramming in keywords — it’s about working them in naturally. ChatGPT can help you brainstorm SEO-friendly blog titles, product descriptions, and meta tags that actually sound human.
Prompt idea:
“Suggest keywords and SEO-friendly product page titles for an electronics trading company selling industrial sensors, circuit boards, and power supplies.”
7. Always Add the Human Touch
ChatGPT gets you 80% there — but don’t forget to personalize. Add details like your location, client stories, or service guarantees. It’s those touches that help your brand stand out.
Example prompt:
“Personalize this service page intro for a plumbing company based in Penang. Mention our 24/7 emergency service and that we’ve served over 500 homes in the area.”
8. Use It to Refresh Old Content (Your Website Deserves a Glow-Up)
Have a dusty old webpage from five years ago? ChatGPT can give it a modern refresh — clearer language, better flow, and updated tone.
Prompt idea:
“Rewrite this outdated company profile for a civil engineering firm to sound more modern, concise, and client-focused. Mention services like project management, structural design, and consultation.”
Final Thoughts: Your AI Copy Buddy Awaits
ChatGPT isn’t just a tool — it’s your creative sidekick. With the right prompts, it helps you move faster, write smarter, and stress less. So whether you’re building a new site or updating an old one, you’ve got a solid writing partner right at your fingertips.